Frank's Discount TireFrank’s Discount Tire is one of the most recognized local businesses because of years of consistency of using radio and iHeartMedia Columbia. From a great jingle to strong creative Frank’s Discount Tire has seeing massive growth in business and locations. Frank’s Discount Tire uses IHeartRadio, digital banner ads, and on air commercials on a monthly bases. iHeartMedia Senior Account Manager Brett Tackett has been working with Frank’s Discount Tire for more than 7 years.